bayopk.blogg.se - Viber vs whatsapp 2015

In part that's because apps like WeChat and Viber are geographically restricted.

Facebook Messenger's recent reinvention was all about encouraging these expanded uses.Ī note on the chart above, and the data underlying it: while there will be audience overlap among these services (in other words, many WhatsApp users will also use Facebook Messenger, and so on) we believe there is actually less overlap among different messaging apps' user bases than there are for social networks. Messaging app users trade emojis, digital stickers, GIFs, video clips, photos, news, and video calls. Increasingly, these apps are also emerging as hubs for e-commerce and business-to-customer interactions. Smartphone owners turn to messaging apps for much more than instant messages.

They are not just free alternatives to SMS texting. In the United States, where messaging apps were late to catch on, many tech-industry observers still misunderstand why these apps are so powerful. But these numbers also include millions of computer-only users!įacebook's VP of messaging products, David Marcus, announces new apps and features for Messenger

That's compared to the same number, 2.125 billion, users of Facebook, Twitter, LinkedIn, and Instagram combined.

Put together, WhatsApp, Facebook Messenger, WeChat, and Viber have 2.125 billion monthly active users globally (users who accessed the apps at least once in a 30-day period).

In fact, messaging apps hit an important milestone at the end of March, according to estimates we prepared at BI intelligence, Business Insider's subscription research service. For the first time, the top four messaging apps combined have just as many users as the top four social networks. Learn more about DIGITAL MEDIA INSIDER or sign up today to receive the next issue in your inbox. This post originally appeared in DIGITAL MEDIA INSIDER, a daily newsletter on the digital media industry produced by BI Intelligence, a premium research service from Business Insider. The messaging-app era is here. Social networks are old-hat in a world where messaging apps like Facebook Messenger and LINE are increasingly mediating all sorts of digital interactions in our lives.